Made for the coast — worn for the journey

Where It All Began

Created in Brisbane, raised by the ocean. The story behind Grizzly Bear Surf.

The OG wearing the Endless Waves Timeless days tee
The OG wearing the Endless Waves Timeless days tee

Grizzly Bear Surf started with one bloke, a lifetime in the water, and a love for the laid-back surf culture.

Marty — our Big Grizzly — has been chasing waves for over 40 years. What began as a passion for the ocean turned into a desire to capture that feeling in clothing you actually want to live in. Every design is drawn from decades of dawn patrols, road trips up and down the coast, and evenings spent watching the sun drop behind the break.

We're proudly Queensland based. We draw inspiration from classic vintage surf graphics — sun-bleached colours, hand-drawn lettering, and that timeless, broken-in feel — and bring it to apparel made for the modern coast. No slick corporate vibes here. Just honest threads, good times, and a deep respect for the ocean and the culture around it.

Whether you're heading out for a surf, packing the van for a weekend away, or just chasing the feeling of an endless summer, our gear is made for the coast and worn for the journey.

Join the Journey